Effective Date: March 1, 2022 Physicians Marketing Solutions, Inc. (“PMSI” “Company,” “we,” or “us”) operates certain online services and Company software applications, including but not limited to, our www.WeightLossDocs.com website (“Website”), programs and mobile applications (collectively with the Website, the “Services”). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Services and the choices you have associated with that data (“Privacy Policy”). This Privacy Policy is a legally binding agreement between you (“User”, “you” or “your”) and the Company. By accessing and using the Services, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. This Privacy Policy does not apply to the practices of companies that we do not own or control. This Privacy Policy applies to all of our Services. We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy now and as amended by us. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms of Use.
Definitions
- Service: Service means our online and Company software applications, including but not limited to, the Company’s online services and Company software applications, including but not limited to, our www.WeightLossDocs.com website.
- Personal Data: Personal Data means data about a living individual who can be identified from that data (or from other information either in our possession or likely to come into our possession).
- Usage Data: Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
- Cookies: Cookies are small pieces of data stored on your device (computer or mobile device).
- Data Controller: Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed. For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.
- Data Processors (or Service Providers): Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.
- Data Subject (or User): Data Subject is any living individual who is using our Service and is the subject of Personal Data.
Information Collection and Use
We collect several different types of information for various purposes to provide and improve our Service to you. Our information collection includes using cookies on a computer/handheld device or using or touching information in any way, including, but not limited to, collecting, storing, deleting, using, combining and disclosing information, all of which activities will take place in the United States. If you reside outside the United States your information will be transferred, processed and stored there under United States privacy standards.
Types of Data Collected
Information You Choose to Give Us
When you use our Services, we collect the information that you choose to share with us which includes certain personally identifiable information that can be used to set up your account and profile and contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:
Account Registration Information (i.e., user name, password)
- First name and last name
- Email address
- Phone number
- Cookies and Usage Data
- Information needed to explain and describe health matters including, but not limited to, reason for appointment, appointment notes, comments, etc.
You may also provide us other data that is not Personal Data that you send through the Services (i.e., information you might provide when through customer support). As part of our Services, we may provide opportunities for you to post questions to a Doctor. We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.
Usage Data
We may also collect information that your browser sends whenever you visit our Service or when you access the Service by or through a mobile device. This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data. When you access the Service by or through a mobile device, this Usage Data may include information such as the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.
Location Data
We may use and store information about your location if you give us permission to do so (“Location Data”). We use this data to provide features of our Service, to improve and customize our Service. You can enable or disable location services when you use our Service at any time, through your device settings.
Tracking & Cookies Data
We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service. Examples of Cookies we use
- Session Cookies. We use Session Cookies to operate our Service.
- Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
- Security Cookies. We use Security Cookies for security purposes.
Use of Data
Please note that we never sell your information to any third party.
- Providing features like online scheduling with a Doctor. When you Request an Appointment or submit a Contact Us or Ask the Doctor form, your information is shared with the connected Doctors to assist with your medical needs. The information collected as your use of the Services for appointment reminders and also goes into developing and bringing you our various other features like customer support, newsletters and personalized offer recommendations.
- Improving our recommendations and insights. The information we collect also helps us tailor our content and improve the way we match you to Doctors through the Services and recommended offers.
Company may also use your collected data for various other purposes, including, but not limited to:
- To provide and maintain our Service
- To notify you about changes to our Service
- To allow you to participate in interactive features of our Service when you choose to do so
- To provide customer support
- To gather analysis or valuable information so that we can improve our Service
- To monitor the usage of our Service
- To detect, prevent and address technical issues
- To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information
Retention of Data
Company will use commercially acceptable means to retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will use commercially acceptable means to retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.
Transfer of Data
Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. If you are located outside United States and choose to provide information to us, please note that we may transfer the data, including Personal Data, to United States and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. Company will use commercially acceptable means to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.
Business Transaction
If Company is involved in a merger, acquisition or asset sale, your Personal Data may be transferred. We will use commercially acceptable means to provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy. Disclosure for Law Enforcement Under certain circumstances, Company may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
Legal Requirements
Company may disclose your Personal Data in the good faith belief that such action is necessary to:
- To comply with a legal obligation
- To protect and defend the rights or property of Physicians Marketing Solutions, Inc.
- To prevent or investigate possible wrongdoing in connection with the Services
- To protect the personal safety of users of the Service or the public
- To protect against legal liability
Security of Your Personal Data
The security of your data is important to us but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security. We are 128 bit SSL Secure, sensitive data like SSN, DOB are encrypted in transit and rest. The information is masked (like show only last 4 of SSN) if displayed.
California Online Privacy Protection Act (CalOPPA)
We do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser. In addition to the rights as explained in this Privacy Policy, California residents who provide Personal Information (as defined in the statute) to obtain products or services for personal, family, or household use are entitled to request and obtain from us, once a calendar year, information about the Personal Information we shared, if any, with other businesses for marketing uses. If applicable, this information would include the categories of Personal Information and the names and addresses of those businesses with which we shared such personal information for the immediately prior calendar year (e.g., requests made in the current year will receive information about the prior year). To obtain this information please contact us.
Your Data Protection Rights Under General Data Protection Regulation (GDPR)
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Company aims to take commercially acceptable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us. In certain circumstances, you have the following data protection rights:
- The right to access, update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
- The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
- The right to object. You have the right to object to our processing of your Personal Data.
- The right of restriction. You have the right to request that we restrict the processing of your personal information.
- The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
- The right to withdraw consent. You also have the right to withdraw your consent at any time where Company relied on your consent to process your personal information.
Please note that we may ask you to verify your identity before responding to such requests. You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).
Service Providers
We may employ third party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used. These third parties may have access to some of your basic Personal Data only to perform these specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Communications
Company uses certain third parties to provide certain SMS and communications tools and services, including but not limited to:
- Twilio – For information on the privacy practices of Twilio, please visit the Twilio Privacy & Terms web page: https://www.twilio.com/legal/privacy
Analytics
We may use third-party Service Providers to monitor and analyze the use of our Service, including, but not limited to:
- Google Analytics – Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en
Live Chat
EZMarketer™ Live Chat
EZMarketer’s integrated LiveChat platform provides a seamless and secure way for users to communicate with a Doctor. When users initiate a chat, their information is automatically stored in the EZMarketer™ system as a lead. This ensures efficient follow-up and enables the Doctor to provide prompt responses to inquiries. The platform is designed to be SEO- and WordPress-friendly, optimizing the user experience. For more information on EZMarketer’s privacy practices, please visit their Privacy Policy at ezmarketer.net
Lead Generation and Communication
EZMarketer™ Email/SMS Platform
EZMarketer™ is a platform used for lead generation and client communication. When users fill out forms or makes an appointment with a Doctor on our website (e.g., Request an Appointment, Ask the Doctor or Contact Us forms) or call a tracking number, their data is stored in the Doctor’s instance of EZMarketer™. This platform is used to:
- Send initial email and SMS communications, such as autoresponders for appointment requests.
- Distribute monthly newsletters and birthday messages.
- Manage leads and track communication history.
EZMarketer™ is integrated with the website to ensure seamless communication and data storage for lead management. For more information about EZMarketer’s privacy practices, visit their Privacy Policy at ezmarketer.net
- Send email and SMS case updates.
- Manage client relationships and maintain case-related records.
Behavioral Remarketing
Company may use remarketing services to advertise on third party websites to you after you visited our Service. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service. Third party services we use may include, but are not limited to:
- Google AdWords – Google AdWords remarketing service is provided by Google Inc. You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en
- Facebook – Facebook remarketing service is provided by Facebook Inc. You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950 To opt-out from Facebook’s interest-based ads follow these instructions from Facebook: https://www.facebook.com/help/568137493302217 Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your mobile device settings. For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation
Third Party Mapping Service Providers
We may use mapping service providers, include, but are not limited to, Google Maps for the purpose of providing better service. Our Services uses Google Maps APIs which is subject to Google’s Terms of Service. You may find the Google Maps APIs Terms of Service at https://developers.google.com/maps/terms.
Children’s Privacy
Our Service does not address anyone under the age of 18. We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us of the Doctor’s office directly. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Deleting Your Information
If you decide you no longer want to use a Doctors services, you can cancel and deactivate your account by reaching out to the Doctor’s office directly as PMSI does not store or have access to this data
Contact Us
If you have any questions about this Privacy Policy, please contact us:
By email at support@physiciansmarketingsolutions.com